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Digital Marketing Training In Lagos Nigeria

Tech365 digital marketing training is beginner-friendly, practical and project-based. It is designed to help participants become job-ready.

* Customer Journey

* Email Marketing

* Social Media Marketing

* Content Marketing

* Search Engine Marketing

* Affiliate Marketing

* Customer Journey

* Email Marketing

* Social Media Marketing

* Content Marketing

* Search Engine Marketing

* Affiliate Marketing

1 Month

Duration

Physical/Online

Classes

Weekday/Weekend

Tue & Thur (Saturdays)

10am - 1pm (WAT)

Time

Our Training is Designed to make you job-ready

Data Analytics Projects We Will Build

In addition to the Data Analytics projects below, you will also be given resources to build others on your own.

Analysis of store sales data with Excel

Learn how to help business to extract valuable insights from their data to aid decision making using Microsoft Excel.

Uber data analytics using Python

Create a time series to understand how business is performing overtime and draw a meaningful conclusion.

A top-notch dashboard design with PowerBI

Tell a story through visual that communicate key performance indicator (KPI) to difference audiences.

Solve business problem with SQL

Learn how to use SQL to help businesses find key information in their database

Hotel data analysis with Python

Identify key customers and what drives business growth and revenue with python

Data manipulation with Excel

Use various Excel functions to clean and transform data for analysis

** The projects can be changed anytime

WHY TECH365

Training Benefits

Here are some of the benefits of learning at Tech365

  • Beginner-friendly
  • Project-based training
  • Excellent support
  • Job alerts
  • Career guidance
  • Certificate of completion
  • Flexible payment plan
  • Conducive learning environment
  • Unlimited internet access
  • Recommendation letter
datascience training in Lagos Nigeria
Curriculum

Digital marketing

Fundamentals

Introduction to Digital Marketing

By the end of the course, students should have a solid understanding of digital marketing fundamentals and how to implement a successful marketing campaign

Introduction to Digital Marketing
What is Digital Marketing?
Definition and scope
Traditional marketing vs. digital marketing
Understanding the Digital Marketing Ecosystem
Key components
Careers and Trends in Digital Marketing
Industry growth
Career opportunities and roles

Customer Journey
Understanding the Customer Journey
Defining the customer journey
Identifying pain points and opportunities
Creating a seamless customer journey

Digital Marketing Objectives
Defining Digital Marketing Objectives
Setting SMART goals
Digital Marketing Channels
Overview of Digital Marketing Channels
Search Engines
Social Media
Email
Content Marketing
Content Creation
Types of content .
Digital marketing tools
Content Distribution Channels
Measuring Content Success

 

Email Marketing
Introduction to Email Marketing
Understanding email marketing tools
Building Email Lists
Ethical ways to grow your subscriber base
Creating Email Campaigns
Personalization and segmentation
Metrics for Email Marketing

 

Social Media Marketing (SMM)
Introduction to Social Media Platforms
Content Strategy and Planning
Content calendars
Social media marketing tools
Paid Advertising on Social Media
Facebook Ads Manager
Instagram Ads and LinkedIn Ads
Community Management
Engaging with audiences
Building brand loyalty through interactions
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Introduction to SEM and PPC
Understanding Google Ads
Creating and Managing Campaigns
Keyword research for PPC
Ad copywriting best practices
Performance Metrics and Optimization
Click-through rates (CTR)
Conversion rates
Cost-per-click (CPC) vs. cost-per-acquisition (CPA)
Advanced

Beyond the basics

Learn how to build web platforms with several features and integration, SEO to rank on Google and analytics skill.

Website Design and Optimization
Creating a Website
Introduction to website platforms
Setting up a domain and hosting
Navigation, responsiveness, and speed optimization
Website Analytics Tools
Google Analytics setup
Key website performance metrics (traffic, bounce rate, etc.)

 

Search Engine Optimization (SEO)
SEO Fundamentals
On-page and off-page SEO
Technical SEO (sitemaps, robots.txt, etc.)
Keyword Research
Long-tail vs. short-tail keywords
Content Optimization
Writing SEO-friendly content
Meta descriptions, alt text, and internal linking
SEO Analytics
Tracking rankings and improvements
Using Google Search Console

 

Influencer Marketing
What is Influencer Marketing?
Types of influencer
How to Find the Right Influencers
Sales conversions from influencer campaigns
Video Marketing
Why Video Marketing Matters
Trends and impact of video
Creating Engaging Videos
Optimizing videos for platforms like YouTube
Video Analytics
YouTube Studio metrics
Retention and engagement analysis
 
Affiliate Marketing
Introduction to Affiliate Marketing
How affiliate marketing works
Finding affiliate programs
Creating Affiliate Campaigns
Content strategies for affiliates
Tracking links and payouts
Performance Tracking
Monitoring conversions and commissions

 

Online Reputation Management (ORM)
What is ORM?
Importance of online reputation
Handling Customer Reviews
Responding to feedback (positive and negative)
Tools for ORM
Data Analytics in Digital Marketing
Understanding Marketing Analytics
Importance of data in decision-making
Using Google Analytics
Setting up dashboards
Analyzing traffic sources
Tracking Campaign Performance
KPIs for different digital marketing channels

 

Strategy and Planning
Creating a Digital Marketing Plan
Goal setting (SMART goals)
Budget allocation
Integrated Marketing Campaigns
Combining multiple channels for effectiveness
Case Studies and Real-Life Applications
Analyzing successful digital marketing campaigns
Google Review from over 80 students

Student Feedback

I attended Tech365. One of the key strengths of the training was its structured approach to covering complex concepts. The content was well-organized, starting from foundational knowledge and gradually delving into more advanced topics. This approach ensured that participants with varying levels of expertise could benefit from the training, making it accessible and engaging for everyone involved.

Dongo Cornelius

Tech365 is an ideal place for learning new skills in Information Technology. The teaching environment is great. The lecturers are very knowledgeable and are so willing to impart knowledge with patience and humour. My experience was so pleasant that I would love to go back and get an additional skill of interest.
I recommend Tech365 to anyone thinking of acquiring IT skills in an excellent and helpful environment.

Abiodun Adewodu

The in-depth teaching, and in relation to real-life applications, exploring different hands-on projects made it indeed brain-tasking and worthwhile. The patient and grounded tutors and most especially the patience in follow-ups even after the training period makes them an exceptional data school as this is really rare. The recommendations for opportunities and the community of like minds are absolutely commendable too.

Confidence Joseph

Tech 365 offers insightful and informative teachings. The courses are broken down in a way that even a layperson can easily understand. Everyone is made to see that tech can be simplified. I used to find tech-related courses quite challenging, and I struggled hard trying to learn it myself, but since joining Tech 365, I’ve discovered that it’s not as difficult as I expected. I can confidently say that you get real value for the money you invest.

Emmanuella Omolade

Tech365 is a great place to start from Novice to Ninja! There is no wuruwuru to the answer; The instructor takes you from the simplest example to the complex one solving them as simple as it could be. For every challenge encountered; it becomes another learning curve for knowledge. I will definitely recommend Tech365 who want solid background knowledge or a career shift in ICT. Thank you.

Oluwaseun Popoola

Training Fees

Fundamentals

Covers fundamentals for 1 month (weekends)

N150,000

$150

Advanced

Covers all the fundamentals and advance. 2 months (weekends)

N350,000

$350

Frequently Asked Questions (FAQs)

Every business want more sales, hence, digital marketer are valuable to organizations irrespective of industry or the state of the economy. There are lots of opportunity if you can communicate how your skill adds value to the community.

No prior programming experience is required. Our training approach is beginner friendly, and we work on several real world projects to help our student have deeper understanding of each module. However, you need to know how to operate the computer efficiently. 

We have weekend class for those who cannot attend the weekday class. 10am to 1pm (Nigerian Time)

You can pay N500,000 at the beginning of each month to attend the training.

Yes, it is recommended you come with your own laptop as it will help you to practice whatever you are learning. However, we provide laptop that can be used only within our premises if need be.

Depending on your budget, Core i7, 16 GB ram with SSD is best.

However, core i3 or i5 with 4gb or 8gb ram HDD will also work fine.

It can be HP, DELL, Mac or any other brand.

Yes. In fact, this is our strength. We are committed to supporting our students to ensure they succeed. You will be added to our WhatsApp group to connect with others and also ask questions.

All our training are physical at our Ikeja office. However, those who are outside Nigeria or living far can join online. Who join our classes from Canada, The UK, USA, UAE, Finland etc.

Yes. Tech365 was established to bridge the practical knowledge that people are lacking to secure a job. Hence, we focus on making the class beginner friendly with lots of projects to help the participants master the skill.

We issue a certificate of completion after the training. If you are interested in certification, you can pay to take certification exam by international bodies online.

You can chat with our representation using the WhatsApp chat button on our website or call the phone number at the top or bottom of this page. You can also click the register button on this page to show your interest and one of our team will reach out to you.

We don’t compete based on price. Our fees is based on the value we offer. If you want a place that will give you in-depth knowledge and value for your money, you are in the right place. Our past students are glad to learn from us as our training is hands-on and designed to make you job-ready. You can check what over 100 of our students had to say about our training on our Google review page.

Our Students Work at

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