Training Details
4 Weeks
1pm to 4pm (Afternoon) Weekends (Sat)
1st Floor, Nikky Africana Plaza, 70c Allen Avenue, Obasa Close, Opp UBA, Ikeja, Lagos
N100,000
2348029704730
Digital Marketing Training In Lagos Nigeria
Our practical and beginner-friendly digital marketing is designed to help participants understand how to leverage on digital marketing to create awareness, attract more customers and turn them into repeat buyers.
Who should attend
- Those who are switching career to tech industry.
- Entrepreneurs who want to learn how to grow their business online
- Those in sales or marketing who are seeking to acquire digital marketing skill.
- Those planning to travel abroad and seeking hands-on skill that can make them relevant.
- Those in managerial position seeking to have knowledge of digital marketing
Learning outcomes
Technologies covered
Strategy
Learn not just how to run adverts, but strategies to get result.
Certificate of completion
Participants will be given certificate after completion of the training
Course Curriculum
Digital Marketing Fundamentals
Introduction to digital marketing
Traditional v. Digital
Role of Digital Marketing
Tools for Modern Marketers
B2B v B2C
Knowing Your Customer
Customer Avatar Canvas
Crafting Your Core Message Canvas
The Customer Value Journey
Content Marketing
Introduction to Content Marketing
Content Strategy
Content Options
Content Marketing KPIs
Content Tools
Social Media Marketing
Introduction to Social Media
Social Channels
Targeting Your Audience
Creating Content
Social Media KPIs
Goals of Social Media
Brand Management
Digital Advertising
Introduction to Digital Advertising
Paid Traffic: Overview
Why Use Paid Traffic?
Planning
Budgeting
The Pillars of Paid Media
Optimizing Your Paid Media
Reporting
Landing Pages
Introduction to Landing Pages
Landing Page Copywriting
Design Elements
Design Goals
Ad Creatives
Design Resources
Search Engine Marketing
Introduction to Search Marketing
What is SEO?
Differences between paid and organic traffic
How to set up pay per click ads (PPC)
Email Marketing
Introduction to Email Marketing
Tools & Tactics
Types of Email
Actionable Metrics & KPIs
List Building
Campaign Creation
Crafting Email Subject Lines
Email Promo Calendar
Email Metrics & KPIs
Testimonials
Our students work at
Frequently Asked Questions
Yes we accept installment payment. You can discuss with our team members on available payment options.
No prior programming experience is required. However, you need to know how to operate the computer efficiently. Our training approach is beginner friendly, and we work on several real world projects to help our student have deeper understanding of each module.
People prefer Tech365 because our training are:
- Project-based training
- Job recommendation
- World-class support
- Up-to-date curriculum
- Career guidance and mentoring
- Access to support community
- Certificate of completion
- Flexible payment plan
- Flexible timing
Our training is
- Globally relevant
- Beginner friendly
- Futuristic
- Relevant across industries
- In high demand
- Financially rewarding
We do not guarantee job. However, we do refer our students for jobs as different organization do reach out to us to hire our students. Some of our students have gotten job through this process.
Yes, we offer weekend classes for those who can’t attend weekdays due to their job or other reasons
Our training schedule are around January, May and September. You can talk to one of our representative for more information.
Yes our training is physical at Ikeja, Lagos. However, those outside Nigeria or living far away can join us online via zoom. The experience is similar.
Yes. In fact, this is our strength. We are committed to supporting our students to ensure they succeed.
Yes, it is recommended to come with your own laptop as it will help you to practice whatever you are learning. However, we provide laptop that can be used only within our premises if need be.
Yes, we provide internet access to our students.
Depending on your budget, Core i7, 16 GB ram with SSD is best.
However, core i3 or i5 with 4gb or 8gb ram HDD will also work fine.
It can be HP, DELL, Mac or any other brand.
Best Digital Marketing Training
You can choose available options below based on your need.
Digital marketing
- Fundamentals
Advanced Digital Marketing
- Fundamentals
- Content Marketing
- Funnel conversion
- SEO
- Ecommerce marketing
- Optimization and testing
